Alex Daniels

I graduated with First Class Honours in Accounting and Financial Management from the University of Buckingham in 2019 and have been part of the Practice since 2021. I began in the paraplanning team while completing my Diploma in Financial Planning, gaining hands-on experience supporting advisers and working closely on client cases. I became a fully qualified financial adviser in March 2023 and expanded my expertise as a mortgage adviser in October 2024.

I’m committed to continuing my professional development with the goal of becoming a fully Chartered Financial Adviser. I take pride in maintaining high standards and building a long-term career based on trust, integrity, and clear, well-informed advice.

Outside of work, I’m passionate about sport and competition. I enjoy golf, padel, and rock climbing, and I’m a dedicated motorsport fan, following every Formula 1 race and supporting Red Bull and Max Verstappen. I also follow MK Dons, love watching the NFL as a New England Patriots fan, and make a point of attending the London NFL games each year. I enjoy travelling, from relaxing weekends in the Cotswolds to exploring new destinations across Europe. I’d describe myself as analytical and competitive, but equally curious and always keen to keep learning - both professionally and personally.

Your home may be repossessed if you do not keep up repayments on your mortgage.

Addresses

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The Partner Practice is an Appointed Representative of and represents only St. James's Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The ‘St. James's Place Partnership’ and the titles ‘Partner’ and ‘Partner Practice’ are marketing terms used to describe St. James's Place representatives.

BaileyWood Financial Planning Ltd is registered in England and Wales, Number 09267342. Registered Office: 1A Tring Business Estate, Upper Icknield Way, Tring, Hertfordshire, HP23 4JX.